Generate Your Own Exclusive Life Insurance Leads
Prospect gives you the Facebook ads, landing pages, and tracking to bring in life insurance leads that belong to you alone. No shared lists. No agency retainers.
If you sell life insurance, you have probably bought leads before. Maybe aged leads for a few dollars each, or so-called real-time leads for $20 to $50 apiece. You call within minutes, you follow up for days, and you still keep hearing the same thing: "I already talked to someone."
That is not a follow-up problem. It is a supply problem. Lead vendors make more money selling the same lead to 5-10 agents than they ever would selling it to one. You are not buying a prospect. You are buying an entry fee to a race.
The usual escape route is a marketing agency, and that has its own trap. Retainers often run $3,000 to $10,000 a month before ad spend, the ad account usually sits in the agency's name, and if you stop paying, the whole machine disappears overnight.
Prospect takes a different path. You run your own Facebook ads using templates written for life insurance, send clicks to landing pages built to convert, and every lead that comes in is yours alone. You own the ad account, the pages, and the leads. Nobody can resell them, and nobody can take them away.
Why buying life insurance leads keeps failing you
The problem is not your closing skills. It is the leads.
Shared leads are a race, not a pipeline
Most vendors resell the same lead to 5-10 agents at once. By the time you dial, the prospect has already heard from two or three other people and stopped picking up. You paid full price to compete for a conversation.
Aged leads cost less because they are worth less
That cheap aged lead filled out a form weeks or months ago, often chasing a quote they no longer remember. You are not calling a prospect. You are cold calling a stranger who once clicked a button.
Agencies charge retainers a solo agent cannot justify
Agencies that run life insurance ads often want $3,000 to $10,000 a month before you spend a dollar on ads. If results are thin, you still owe the retainer, and the ad account usually stays in their name, not yours.
You never learn what actually works
When you buy leads from a vendor, they keep all the knowledge: which ad ran, which audience responded, what the person asked for. Every dollar you spend builds their business instead of yours.
How life insurance agents use Prospect
From signup to your first live campaign in days, not months.
Launch a life insurance campaign from a template
Pick an ad template written for life insurance, connect your Facebook account, and set a budget you control. You go live without building anything from scratch or wrestling with Ads Manager.
Send clicks to a landing page built to convert
Your ads point to a landing page that asks the questions a life insurance prospect expects and captures their contact details. It works on phones, where most of your traffic will come from.
Get every lead instantly, and keep it
The moment someone submits the form, the lead shows up in your dashboard. It is never resold or shared. You see what you spent and what each lead cost, in plain numbers.
What you get with Prospect
Everything runs under your name, in your accounts.
Leads that only you receive
Every lead comes from your own ad, with your name on it. Prospect never resells, recycles, or shares your leads with another agent. That is the whole point of generating your own.
Ads written for your market
Ad copy and landing pages are built around how people actually shop for life insurance, so you are not guessing at headlines or starting from a blank page.
Your ad account, pages, and data
The Facebook ad account is yours. The landing pages are yours. The lead list is yours. If you ever leave, all of it stays with you, which is the opposite of the usual agency setup.
Questions life insurance agents ask us
How do I generate my own life insurance leads?
You run ads where your prospects already spend their time, which for most independent agents means Facebook and Instagram. Prospect gives you the ad templates, the landing pages, and the tracking so you can do this yourself instead of paying an agency to do it for you.
What is the difference between exclusive and shared life insurance leads?
A shared lead is sold to several agents at once, often 5-10, so you are competing from the first phone call. An exclusive lead responds to your ad and goes only to you. With Prospect, every lead is exclusive because it comes from a campaign running in your own ad account.
How much does it cost to generate life insurance leads with Facebook ads?
You set your own ad budget and pay Facebook directly, so there is no markup on your spend and no per-lead fee. What a lead costs depends on your market, your targeting, and your offer, which is exactly why owning your own campaign data matters: you see your real cost per lead and can adjust.
Do I need marketing experience to run my own ads?
No. The ads and landing pages start from templates written for life insurance. You pick one, add your details, and set a budget. The dashboard shows you how your campaign is doing in plain English, so you always know what is working.
Is this better than buying aged life insurance leads?
Aged leads are cheap because the intent is stale. Someone who asked about coverage months ago is a cold call, not a warm lead. A lead from your own ad reaches you seconds after they submit the form, while the question is still on their mind.
What happens to my leads and ad account if I cancel?
They stay yours. The ad account, the landing pages, and every lead you generated remain in your control. Prospect is built so you own the asset instead of renting it.
Your next life insurance lead should be yours alone
Book a free demo and see how agents run their own exclusive lead campaigns with Prospect.
Private beta • Now onboarding independent agents