Generate Your Own Home Insurance Leads
Homeowners leads get resold the same way auto leads do. Prospect helps you run your own ads and keep every lead they bring in.
The home lead grind
Shared homeowners leads cost more than the premium suggests.
Comparison sites sell one homeowner to everyone
Someone asks for a single home quote and gets calls from a crowd of agents instead. You paid to be one voice in that pile-up, and the homeowner resents all of you equally.
The bundle walks out with whoever calls first
A shared home lead is often an auto and home household in disguise. When several agents chase the same name, the multi-policy client you could have kept for years usually lands with the fastest dialer.
Price shoppers churn as fast as they arrive
Leads from comparison engines are shopping on rate alone, and the next carrier promotion takes them with it. Your own ad can speak to homeowners in your area who want an agent, not just a number.
How home agents use Prospect
Your ads, your area, your leads.
Launch from a home insurance template
Pick an ad written for home insurance, connect your Facebook account, and choose the area you serve. Your campaign runs in your own ad account, on your budget.
Convert clicks on a matching page
Your landing page collects the contact details you need to follow up with a quote, on a page that loads fast on phones and carries your name.
Work each lead the moment it lands
Leads appear in your dashboard seconds after submission, exclusive to you, with your spend and cost per lead in plain sight.
Why it beats buying home leads
Same budget, very different position.
No pile-up on your prospects
Every lead responded to your ad and goes only to you. The first conversation is yours to have, not a race to survive.
Ads that run where you write policies
You choose the geography your ads cover, so your budget reaches homeowners in the communities you actually serve instead of a national pool.
See the cost of every lead
You pay Meta directly and the dashboard shows spend against leads. When you want to grow, you raise the budget you already control.
Frequently asked questions
Do Facebook ads work for home insurance?
Yes. People shop for home coverage around clear moments: buying a house, a renewal notice, a rate increase, or a move. A local ad with a clear offer reaches them without a comparison site in the middle.
What is wrong with comparison-site leads?
The homeowner expected one quote and got a phone that would not stop ringing. You inherit their annoyance, you compete with everyone else who bought the same name, and the site keeps the audience data. See our page on exclusive leads for the full economics.
Can I write home and auto together?
Yes. Your ad and landing page can invite a homeowner to ask about bundling, and because the lead is yours alone, the whole household stays with you instead of being split across agents.
Are the leads shared with any other agent?
No. Leads come from your own campaigns and land only in your dashboard. Nothing is resold, recycled, or passed along, which is the whole point of generating your own.
Quote homeowners who asked for you, not a list
Book a free demo and see how home agents run exclusive lead campaigns with Prospect, now in private beta.
Private beta • Now onboarding independent agents