Prospect vs Perspective
Perspective builds excellent funnels. Prospect runs the whole insurance campaign. The difference is which parts of the job each one actually covers.
| Feature | Perspective | Prospect |
|---|---|---|
| Who it is for | Businesses, agencies, recruiters, and creators across industries | Independent insurance agents |
| What it is | A mobile-first, interactive funnel and landing-page builder | Insurance ad templates paired with landing pages and lead delivery |
| Runs your ads | No; you bring your own traffic and run ads elsewhere | Yes; insurance ad templates you launch in your own account |
| Insurance ad templates | Not an ad tool; no insurance ad creatives | Ad copy written specifically for insurance |
| Landing pages | Its core strength: interactive mobile-first funnels | Insurance landing pages paired with each ad |
| Leads | Captured into your Perspective contacts and CRM | Exclusive to the agent and delivered instantly on submit |
| Pricing model | Published in euros, billed annually, from about EUR 48 to EUR 969 per month (as of July 2026) | Software pricing, no per-lead fees; in private beta |
Perspective details reflect perspective.co as of July 2026 and may change. Prospect is in private beta. Check each site for the latest.
What Perspective does well
Perspective, marketed as Perspective Funnels, is a genuinely good funnel builder. Its focus on mobile-first, interactive funnels fits how people actually browse, and the builder is fast enough that you can put a funnel together in well under an hour. It pairs the builder with messaging, analytics, a built-in CRM, and integrations, and it offers whitelabel workspaces for agencies. If you want a flexible tool to build high-converting funnels for almost any industry, it earns its reputation.
The one thing to understand before comparing
Perspective builds the page. It does not run your ads. You still need a traffic source, which for most agents means Facebook or Instagram ads you set up, target, and manage yourself. Perspective is the destination the click lands on, not the campaign that produces the click. That is not a criticism; it is simply the scope of the product. It means Perspective overlaps with the landing-page half of what an insurance agent needs, and leaves the ad half to you.
Where Prospect is different
Prospect covers both halves for one vertical. You getinsurance ad templatesand the landing pages they point to, and you launch the campaign in your own Facebook ad account rather than wiring up ads separately. Every lead isexclusive to you and arrives the moment the form is submitted. Because the tool is built only for insurance, the templates already know what a life or Medicare prospect expects, instead of starting from a general-purpose block library.
Which should you choose?
Choose Perspective if you want a powerful, flexible funnel builder, you work across industries or outside insurance entirely, and you already have a way to drive traffic. ChooseProspect if you are an insurance agent who wants the ads and the pages handled together for insurance specifically, with every lead exclusive and owned by you. If you sell insurance and do not want to run ads as a separate project, that gap is the reason Prospect exists. It is in private beta and starts with life insurance.
One tool for the whole insurance campaign
Book a free demo and see how Prospect pairs insurance ads with landing pages and delivers exclusive leads.
Private beta • Now onboarding independent agents